Branding

List price ~~£89.00~~

Member price £80.10

eBook:

£14.38

Strategies for the Digital Customer Experience

Wided Batat

Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...

List price ~~£99.00~~

Member price £89.10

eBook:

£25.00

Advanced Introduction to Advertising

Patrick De Pelsmacker

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...

Paperback (2022)

List price ~~£18.95~~

Member price £15.16

List price ~~£89.00~~

Member price £80.10

eBook:

£15.16

Cross-Cultural Marketing

Edited by Tiziano Vescovi

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...

Paperback (2022)

List price ~~£30.95~~

Member price £24.76

List price ~~£99.00~~

Member price £89.10

eBook:

£24.76

Research Handbook on Luxury Branding

Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...

Hardback (2020)

List price ~~£164.00~~

Member price £147.60

Paperback (2021)

List price ~~£32.95~~

Member price £26.36

eBook:

£26.36

The Nordic Wave in Place Branding

Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...

Hardback (2019)

List price ~~£109.00~~

Member price £98.10

eBook:

£25.00

Political Brands

Ciara Torres-Spelliscy

From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in pr...

Hardback (2019)

List price ~~£114.00~~

Member price £102.60

eBook:

£25.00

Handbook on Place Branding and Marketing

Edited by Adriana Campelo

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...

Paperback (2019)

List price ~~£40.95~~

Member price £32.76

Hardback (2017)

List price ~~£142.00~~

Member price £127.80

eBook:

£32.76

Creating Cities/Building Cities

Peter K. Kresl, Daniele Ietri

For the past 150 years, architecture has been a significant tool in the hands of city planners and leaders. In Creating Cities/Building Cities, Peter Karl Kresl and Daniele Ietri illustrate how these planners and leaders have utilized ar...

Hardback (2017)

List price ~~£93.00~~

Member price £83.70

eBook:

£25.00

Visual Branding

Edward F. McQuarrie, Barbara J. Phillips

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...

Hardback (2016)

List price ~~£106.00~~

Member price £95.40

eBook:

£25.00

Branding Chinese Mega-Cities

Edited by Per Olof Berg, Emma Björner

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...

Hardback (2014)

List price ~~£115.00~~

Member price £103.50

eBook:

£25.00

Handbook of Marketing Strategy

Edited by Venkatesh Shankar, Gregory S. Carpenter

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...

Paperback (2013)

List price ~~£53.95~~

Member price £43.16

Hardback (2012)

List price ~~£192.00~~

Member price £172.80

eBook:

£43.16