International Business
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more£26.36
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![Cross-Cultural Consumer Behavior]()
Cross-Cultural Consumer Behavior
Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...eBook:Find out more£35.20
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![Understanding Careers Around the Globe]()
Understanding Careers Around the Globe
Edited by Jon Briscoe, Michael Dickmann, Douglas T. Hall, Wolfgang Mayrhofer, Emma Parry
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. This fascinating book comprises case studies of careers from 24 countries across the globe, ...eBook:Find out more£25.00
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![Alliances for Sustainable Futures]()
Alliances for Sustainable Futures
Jaap Boonstra, Marcos Eguiguren
Providing an in-depth exploration of the formation, building, development, and evolutionary phases of sustainable alliances, this book presents a new perspective on organizational change in value-driven alliances. Combining theoretical i...eBook:Find out more£25.00
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![Handbook of Cultural Intelligence Research]()
Handbook of Cultural Intelligence Research
Edited by David C. Thomas, Yuan Liao
Promoting a greater understanding of intercultural interactions, this timely and engaging Research Handbook provides an overview of the current state of research on cultural intelligence and analyzes its prospects for the future. Contrib...eBook:Find out more£48.00
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![The Global Challenge]()
The Global Challenge
Vladimir Pucik, Ingmar Björkman, Paul Evans, Günter K. Stahl
In this extensively revised fourth edition textbook, authors Vladimir Pucik, Ingmar Björkman, Paul Evans and Günter Stahl take a people management and organizational perspective on the complex issues involved in successfully managing tod...eBook:Find out more£31.20
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![Taking the Fear Out of Data Analysis]()
Taking the Fear Out of Data Analysis
Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...eBook:Find out more£25.56
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![Happimetrics]()
Happimetrics
Peter A. Gloor
Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them...eBook:Find out more£23.16
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![Globalization]()
Globalization
C. Gopinath
Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...eBook:Find out more£28.00
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![How to Lead Academic Departments Successfully]()
How to Lead Academic Departments Successfully
Edited by Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra U. Thomsen
It is an old cliché that leading and managing academics is like herding cats. This book challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams...eBook:Find out more£32.76
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![A Research Agenda for International Business and Management]()
A Research Agenda for International Business and Management
Edited by Ödül Bozkurt, Mike Geppert
This insightful Research Agenda provides reflections on the state of the international business and management discipline and also highlights important future topics for research, as well as sharing a range of thought-provoking ideas on ...eBook:Find out more£26.36
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more£15.16
