International Business
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![Research Handbook on Innovation in International Business]()
Research Handbook on Innovation in International Business
Edited by Desislava Dikova, Edith Ipsmiller
Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business...eBook:Find out more£48.00
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![Small and Medium Sized Enterprises and the COVID-19 Response]()
Small and Medium Sized Enterprises and the COVID-19 Response
Edited by Hamid Etemad
The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...eBook:Find out more£25.00
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![The New Corporate Landscape]()
The New Corporate Landscape
Alexander Styhre
Presenting a comprehensive overview of the changes in policies and economic doctrines of the American economy following the 2008 global financial crisis, this book critically examines the reformation of the corporate landscape. Observing...eBook:Find out more£25.00
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![Handbook on Trade Policy and Climate Change]()
Handbook on Trade Policy and Climate Change
Edited by Michael Jakob
This insightful Handbook provides a comprehensive overview of the most recent developments in the academic debate on the numerous and complex linkages between international trade and climate change.eBook:Find out more£48.00
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![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...eBook:Find out more£28.76
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more£15.16
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more£24.76
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![The Contest for Value in Global Value Chains]()
The Contest for Value in Global Value Chains
Lilac Nachum, Yoshiteru Uramoto
Who captures the value created in global supply chains? How should gaps in value capture among participants be amended and by whom? Focusing on the global apparel supply chain and employing value creation as a yardstick for evaluation of...eBook:Find out more£25.00
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more£28.76
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![Upgrading the Global Garment Industry]()
Upgrading the Global Garment Industry
Edited by Mohammad B. Rana, Matthew M.C. Allen
This timely book focuses on the upgrading of firms within the global garment industry, examining how garment manufacturers and retailers in different countries internationalize, develop their capabilities and enhance their sustainability...eBook:Find out more£25.00
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![Handbook on Global Value Chains]()
Handbook on Global Value Chains
Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. Thi...eBook:Find out more£39.96
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![World Encyclopedia of Entrepreneurship]()
World Encyclopedia of Entrepreneurship
Edited by Léo-Paul Dana
This second edition of a classic reference work, written by some of the most eminent academics in the field, contains over 30 per cent more entries on entrepreneurship. Comprehensive in scope, it includes topics from business angels, to ...eBook:Find out more£48.00
