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  1. Add to Wish List Handbook of Tourism and Consumer Behavior

    Handbook of Tourism and Consumer Behavior

    Edited by Danni Zheng, Metin Kozak, Jun Wen
    This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.
    Hardback (November 2024)

    List price $205.00

    Member price $184.50

    Not yet published
  2. Add to Wish List A Research Agenda for Digital Transformation

    A Research Agenda for Digital Transformation

    Edited by John Q. Dong, Peter C. Verhoef
    Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a w...
    Hardback (September 2024)

    List price $120.00

    Member price $108.00

    Not yet published
  3. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk, Cele Otnes
    This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qu...
    Hardback (September 2024)

    List price $225.00

    Member price $202.50

    Not yet published
  4. Add to Wish List Handbook of Services and Artificial Intelligence

    Handbook of Services and Artificial Intelligence

    Edited by Ada Scupola, Jon Sundbo, Lars Fuglsang, Anders Henten
    This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sec...
    Hardback (August 2024)

    List price $265.00

    Member price $238.50

    Not yet published
  5. Add to Wish List Research Handbook on Digital Strategy

    Research Handbook on Digital Strategy

    Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
    This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...
    Hardback (2023)

    List price $285.00

    Member price $256.50

    Paperback (July 2024)

    List price $0.00

    Member price $0.00

    Not yet published
  6. Add to Wish List Elgar Encyclopedia of Pricing

    Elgar Encyclopedia of Pricing

    Edited by Andreas Hinterhuber
    The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainab...
    Hardback (July 2024)

    List price $255.00

    Member price $229.50

  7. Add to Wish List Fixing Prices

    Fixing Prices

    Franck Cochoy, Johan Hagberg, Hans Kjellberg
    Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...
    Hardback (2023)

    List price $130.00

    Member price $117.00

    Paperback (June 2024)

    List price $43.95

    Member price $35.16

  8. Add to Wish List Elgar Encyclopedia of Consumer Behavior

    Elgar Encyclopedia of Consumer Behavior

    Edited by Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
    Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
    Hardback (June 2024)

    List price $255.00

    Member price $229.50

  9. Add to Wish List Services in Sport Management

    Services in Sport Management

    Ekaterina Glebova
    Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rig...
    Hardback (June 2024)

    List price $135.00

    Member price $121.50

  10. Add to Wish List Understanding Collaborative Consumption

    Understanding Collaborative Consumption

    Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
    This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...
    Hardback (2024)

    List price $145.00

    Member price $130.50

  11. Add to Wish List Elgar Encyclopedia of Corporate Communication

    Elgar Encyclopedia of Corporate Communication

    Edited by Klement Podnar
    This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by ...
    Hardback (2024)

    List price $330.00

    Member price $297.00

  12. Add to Wish List The Human Dimension of the Circular Economy

    The Human Dimension of the Circular Economy

    Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
    This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...
    Hardback (2024)

    List price $195.00

    Member price $175.50

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