Marketing

Rethinking Advertising as Paratextual Communication

Chris Hackley, Rungpaka A. Hackley

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...

List price ~~£73.00~~

Member price £65.70

Paperback (2023)

List price ~~£23.95~~

Member price £19.16

eBook:

£19.16

Advanced Introduction to Digital Marketing

Utpal Dholakia

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...

List price ~~£18.95~~

Member price £15.16

List price ~~£89.00~~

Member price £80.10

eBook:

£15.16

Youth Marketing to Digital Natives

Wided Batat

Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...

List price ~~£104.00~~

Member price £93.60

List price ~~£31.95~~

Member price £25.56

eBook:

£25.56

Teaching Marketing

Edited by Ross Brennan, Lynn Vos

Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...

List price ~~£114.00~~

Member price £102.60

List price ~~£31.95~~

Member price £25.56

eBook:

£25.56

Handbook of Research on Ethnic and Intra-cultural Marketing

Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...

List price ~~£161.00~~

Member price £144.90

eBook:

£48.00

The Artisan Brand

Edited by Jon Mulholland, Alessandra Ricci, Marta Massi

Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...

List price ~~£99.00~~

Member price £89.10

eBook:

£25.00

Marketing Countries, Places, and Place-associated Brands

Edited by Nicolas Papadopoulos, Mark Cleveland

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...

List price ~~£131.00~~

Member price £117.90

List price ~~£37.95~~

Member price £30.36

eBook:

£30.36

A Research Agenda for Place Branding

Edited by Dominic Medway, Gary Warnaby, John Byrom

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...

List price ~~£115.00~~

Member price £103.50

List price ~~£31.95~~

Member price £25.56

eBook:

£25.56

Games, Simulations and Playful Learning in Business Education

Edited by Caroline Elliott, Jon Guest, Elinor Vettraino

Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...

List price ~~£99.00~~

Member price £89.10

List price ~~£35.95~~

Member price £28.76

eBook:

£28.76

Encyclopedia of Tourism Management and Marketing

Edited by Dimitrios Buhalis

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...

Hardback (August 2022)

List price ~~£1,456.00~~

Member price £1,310.40

Out of Stock

Handbook on the Tourist Experience

Edited by Dora Agapito, Manuel A. Ribeiro, Kyle M. Woosnam

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...

List price ~~£198.00~~

Member price £178.20

eBook:

£48.00