Hardback
The Science of Business
Adopting a multidisciplinary approach, Justin Craig and Ken Moores reinforce the positioning of business as a science and remind the reader that those involved in the practice of business are, in fact, social scientists. Showcasing a novel science of business framework, the book is populated with economic, entrepreneurial, accounting, financial, marketing and management discipline perspectives.
More Information
Critical Acclaim
Contents
More Information
Adopting a multidisciplinary approach, Justin Craig and Ken Moores reinforce the positioning of business as a science and remind the reader that those involved in the practice of business are, in fact, social scientists. Showcasing a novel science of business framework, the book is populated with economic, entrepreneurial, accounting, financial, marketing and management discipline perspectives.
Incorporating critical insights from practising business scientists, this incisive book emphasises the significance of theoretical explanations and scientific foundations, valuing science, theory and practice as equally important. Chapters rigorously analyse the works of seminal thinkers who have helped to formalise the position of business as a social science. The evolution of economics, entrepreneurship, accounting, finance, marketing and management disciplines as standalone scientific pursuits is explored.
The Science of Business is a reminder that there is a business component to most activities and will prove to be an indispensable resource for academics, researchers, educators and students in many arenas, including government, engineering, medicine, law as well as traditional domains such as entrepreneurship, management education, organisation studies, and management. Business practitioners and advisors across a broad spectrum will similarly benefit from the book’s practical implications.
Incorporating critical insights from practising business scientists, this incisive book emphasises the significance of theoretical explanations and scientific foundations, valuing science, theory and practice as equally important. Chapters rigorously analyse the works of seminal thinkers who have helped to formalise the position of business as a social science. The evolution of economics, entrepreneurship, accounting, finance, marketing and management disciplines as standalone scientific pursuits is explored.
The Science of Business is a reminder that there is a business component to most activities and will prove to be an indispensable resource for academics, researchers, educators and students in many arenas, including government, engineering, medicine, law as well as traditional domains such as entrepreneurship, management education, organisation studies, and management. Business practitioners and advisors across a broad spectrum will similarly benefit from the book’s practical implications.
Critical Acclaim
‘Professors Craig and Moores take the reader on a fascinating and insightful perspective of how economic theory including the rise of the firm have shaped business practice and thinking. The authors draw on their vast experience and knowledge as researchers and educators to demonstrate how the academic discipline of business is founded in social science and how its development continues to offer much to practice. However, their astute observations on the emerging disconnect between the science and the prophets of practice give much food for thought to anyone who has ever pondered the meaning of business.
A must read for anyone who has ever pondered about the life cycle of businesses, or sought to understand in layperson’s language how the classical economic theories underpin modern business practices. Thought-provoking, rooted in science, and a fascinating insight drawing upon decades of experience and research.’
– Tim Brailsford, Bond University, Australia
‘Craig and Moores ambitiously explain the essential aspects of business. They build a framework of business as science, use this framework to explore the essential tasks facing business people, and demonstrate the framework’s utility by using it to address some pressing business issues. Bravo!’
– Dean Shepherd, University of Notre Dame, US
A must read for anyone who has ever pondered about the life cycle of businesses, or sought to understand in layperson’s language how the classical economic theories underpin modern business practices. Thought-provoking, rooted in science, and a fascinating insight drawing upon decades of experience and research.’
– Tim Brailsford, Bond University, Australia
‘Craig and Moores ambitiously explain the essential aspects of business. They build a framework of business as science, use this framework to explore the essential tasks facing business people, and demonstrate the framework’s utility by using it to address some pressing business issues. Bravo!’
– Dean Shepherd, University of Notre Dame, US
Contents
Contents:
Preface
PART I THE BUILDING BLOCKS OF BUSINESS AS A SCIENCE
1 Introduction to science
2 The science of business framework
3 The development of business as a science
PART II DATA – THE SCIENCE OF DISCIPLINES
4 The science of economics
5 The science of entrepreneurship
6 The science of accounting and the science of finance
7 The science of marketing
8 The science of management
PART III DATA – PRACTISING BUSINESS SCIENCE
9 Practising the science of business: Warren Buffett and
Charlie Munger at Berkshire Hathaway
10 Practising the science of business: Habitual entrepreneurs
PART IV ANALYSIS, INTERPRETATION AND REFINEMENT
11 Conclusion: Science, theory, and practice
12 Illustrative articles
References
Index
Preface
PART I THE BUILDING BLOCKS OF BUSINESS AS A SCIENCE
1 Introduction to science
2 The science of business framework
3 The development of business as a science
PART II DATA – THE SCIENCE OF DISCIPLINES
4 The science of economics
5 The science of entrepreneurship
6 The science of accounting and the science of finance
7 The science of marketing
8 The science of management
PART III DATA – PRACTISING BUSINESS SCIENCE
9 Practising the science of business: Warren Buffett and
Charlie Munger at Berkshire Hathaway
10 Practising the science of business: Habitual entrepreneurs
PART IV ANALYSIS, INTERPRETATION AND REFINEMENT
11 Conclusion: Science, theory, and practice
12 Illustrative articles
References
Index
